Art is everywhere in the world, including all business fields, with its diversity and complexity. It has a degree to learn the basic practice in depth. In the Ivory Coast, we have I.N.S.A.A.C. and C.T.A.A. to learn art. Such as art history, chromatology, painting, drawing, textile design, gravure, and graphic design. For more information, visit the INSAAC link below.

However, marketing in our world is constantly changing to meet the world’s requirements in the market. “Marketing is an organizational function of conception, pricing, promotion, and distribution of ideas, goods, and services to generate exchanges that satisfy both organizational and individual goals.” - AMA (American Marketing Association)

Marketing is a fundamental department that leads the entire organization, for as much as our eyes pay attention to colors, in advertising, it’s very important to have extensive knowledge of color psychology and composition to grab the eye's gaze. A marketing manager should have great knowledge of color psychology and its composition. Why?

We live in a world where there are massive daily content consumers, and color is one of the hooks that helps the audience consume your content.

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